            [GENERAL SALES/MARKETING LETTER]
General rules for sales letters:
     
     * State the offer and the benefits of it to the client.
     * Use "you"s and "your"s to emphasize personal contact.
     * Use testimonials or endorsements where possible.
                         COMPANY
                         ADDRESS
                     CITY, STATE ZIP


Date


Name
Company
Address
City, State Zip


Dear         ,
     [During the past year, the companies that have been the 
most successful in the Puget Sound area are those that are 
members of the Seattle Chamber of Commerce who have based 
their plans on market research they received because of 
Chamber membership.]
     [In today's competitive business environment, you need 
every advantage to help your business thrive. You need the 
research, legislative, and networking benefits of Chamber 
membership.]
     [Chamber membership provides you with three monthly 
publications that will keep you effectively informed on the 
details of your business environment, a busy schedule of 
informative and entertaining workshops and seminars, and 
many opportunities to network and share resources with your 
peers.]
     [May I stop in to explain the benefits of Chamber 
membership more fully?]


Sincerely,



Name
Title

